Saturday, August 4, 2007

Between Us: The (very) local News

Extended vacations energize, they say, returning you to the real world with a renewed sense of purpose. But it's a rough transition for journalist-types. Spend a few weeks focusing on flora and fauna, music and painting, roads and sidewalks, people and places, and somehow making sense of the vagaries of the political class and the media that feeds off it doesn't feel like such a noble pursuit. But somebody has to do it, so onward. Starting with . . .

WHO'LL GET IT? We've all been assuming that the new incarnation of The News, as of now slated for a September resurrection, will serve readers of English across the nation. All indications, though, point to a strictly Mexico City circulation. Remember, the new News won't have Novedades to piggyback on for distribution. But the non-national availability, if that turns out to be the case, may also reflect a business bias I've heard often over the years. The bias, essentially, is that bringing a capital-based English-language paper to the provinces is a waste of time and effort. San Miguel residents, the thinking goes, are bohemians who don't buy much. Anglophones in Oaxaca are a bunch of hippies who buy even less. Expats in Ajijic and Lake Chapala are isolationists who don't want to read about current events, and those in Los Cabos or Cancún might as well be living on Jupiter. That this thinking is neither true nor wise can be confirmed by actually talking to people. But that's not usually a priority with the bottom-line types . . .

SPEAKING OF ENGLISH. A recent Mitofsky poll tells us that 9% of Mexicans speak a second language, which in 86% of the cases is English. That translates to more than 8 million additional potential readers of a quality English-language newspaper in Mexico, should one ever emerge. (French, by the way, is second, spoken by 2% of the 9% who have two languages, which doesn't work out to be a heck of a lot of people.) Of those who speak English as a second language, 4% say they speak or read it well, and 7% "regular." Even those low figures may be inflated, since they depend on the word of the subjects. People tend to exaggerate their proficiency in languages other than their own. "I speak a little English" or, from the other side, "I speak a little Spanish," is akin to "The check is in the mail" on the accuracy meter, unless you interpret "a little" much more literally than the speaker wants you to. The poll seems to define second language as something other than Spanish. Thus the word "Náhuatl" doesn't turn up in a search of the study document. But we know there are hundreds of thousands of speakers of indigenous languages who also speak Spanish — as a second language.

3 comments:

jennifer rose said...

When I was a tourist, whether in Mazatlan or Morelia or anyplace else The News was sold, I'd pick up a copy eagerly. And even subscribed to it for delivery, albeit a month late, in the U.S. But all of that is light years past, in a quaint time before the Internet. I think there's still a market for old-style print media, but my bias may be showing.

Your characterization of English-speaking communities in Mexico is on point, but you shouldn't forget the tourist population.

Would English-speakers living in Morelia and Patzcuaro buy The News? While Morelia and Patzcuaro are a group apart from those you've identified, I wouldn't bet the house that many copies would be sold to them. But I wouldn't cast this population off as a lost cause just yet.



href=http://staringatstrangers.typepad.com/staring_at_strangers/2007/06/can-english-lan.html>English-Language Fishwrap

Anonymous said...

I'm a Lake Chapala dweller who searches high and low for good English language news sources, as do many of my friends.
You may be correct in saying that we are "isolationists", but only in the sense that we find news from the US so discouraging these days. We all still like to read. We also find news from other countries is often much more unbiased, and has fewer agendas to promote than US news sources do. But hey! a good English newspaper would be welcome, and would sell like those proverbial hotcakes !

Anonymous said...

As an axixic isolationist, i read international news sources online ranging from middle east to southern california, mexico, and beyond